3 Signs You Might Need to Update Your Website

Your website is one of the most important tools for your business. It helps people find you, understand what you offer, and take the next step. Whether you're just starting out or running an established business, your site should reflect where your brand is now—not where it used to be.

As a Squarespace website designer, I often talk to business owners who feel unsure about when to invest in a new site. If you're wondering the same thing, here are three signs it might be time for a refresh.

Pinterest graphic with the title "3 Signs You Need to Update Your Website," designed by custom Squarespace website designer Kaitlin Breuninger. Helpful website tips for business owners and entrepreneurs.

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1. You hesitate before sharing your website

If you feel unsure about sending someone to your website, you're not alone. Many business owners outgrow their sites as their offers evolve and their brand matures. If your current design doesn’t reflect the quality of your work or just doesn’t feel like you anymore, that’s a sign it’s time for an update.

2. Your website no longer matches what you offer

Have you launched a new service or changed your focus? If your website still reflects your old offerings, you're likely missing out on opportunities to connect with the right clients. Your website should clearly communicate what you do and make it easy for people to take action.

3. Your website isn’t generating leads

A custom website should do more than look good. It should help you grow your business. If your current site isn’t bringing in leads or inquiries, there may be issues with the layout, content, or user experience. A custom Squarespace website designed with strategy in mind can make a big difference.

Need help with a website redesign?

If any of these signs feel familiar, it might be time for a change. I design custom Squarespace websites for business owners who want a professional online presence that works. Let’s talk about what’s next for your website.

Book your free consultation call and get clarity on your next steps.

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